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A group of people gathered at a law firm coaching event, engaging in a lively interaction. In the foreground, two women are actively participating in a conversation, with one woman wearing a white sweater and the other dressed in black with red pants. The background shows attendees interacting and networking, with a ‘Resource Center’ sign visible. This image highlights the value of collaboration, coaching, and effective systems in managing a small law firm.
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A speaker leading an engaging session at a law firm management event, with a large audience in the foreground holding up their phones to capture the moment. The backdrop displays the phrase 'How to Manage a Small Law Firm' with visual elements like dollar signs and scales, reinforcing the event's focus on law firm management and coaching systems. This image emphasizes the dynamic and interactive atmosphere of coaching for small law firms.

Your Law Firm Should
Work For You

(not the other way around)

How To Manage A Small Law Firm isn't like anything else you’ve likely ever encountered before. And since you’re here visiting this website, chances are YOU’RE NOT LIKE EVERYONE ELSE EITHER.

Most lawyers won’t make it here. They’re too busy following the inherited playbook. Too entangled in an identity they didn’t consciously choose.

But YOU found your way here. That already says something. 

‍
And now... YOUR JOURNEY CAN TRULY BEGIN.
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

A woman stands smiling, wearing a white t-shirt, light high-waisted pants, and holding a bag. The image has a sepia tone and a cut-out effect.Two women smiling at the camera at a law firm coaching event, holding coffee cups. One woman is wearing glasses, a black scarf, and a conference badge, while the other is dressed in a gray jacket with a conference badge that reads ‘Carolyn.’Authentic Stamp. Real members, real staff, no stock photography.

You Behave According to
What You Believe

(and WHO you believe you are)

NOT  what you say you want.
NOT  what you know.
NOT  even what's rational.
Your act in accordance with
YOUR THOUGHTS & YOUR IDENTITY.
And your identity — the way you see yourself — was shaped long before you opened your firm. Parents. Teachers. Law school professors. Early mentors. Maybe even a few judges.

It’s a layered construct of messages that told you what it means to be "a real lawyer."
And here’s the Uncomfortable Truth:
The longer you’ve lived with limiting beliefs,
The More You May Have
convinced Yourself They’re True.
THATS WHY...
You underprice

your services &
avoid your
numbers.
You say “I just want to
help people” while
quietly resenting your
business.
Your law firm
STILL
 doesn't
work the way you
want it.
Are you ready to take an honest look at what’s going right in your business, what’s going wrong, what may be possible, and what it might take for your law firm to help you achieve your financial, personal, and professional goals?

Let’s schedule a time to “Take The Diagnostic” and discuss the possibilities.
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

What is True AND
What is Bullshit?

An illustration of a strong figure carrying the world on their shoulders, surrounded by question marks symbolizing uncertainty. The text ‘Stop carrying the weight of unknown’ is written below, encouraging letting go of the burden of unanswered questions. The design includes vibrant yellow splashes and the word 'T.A.K.E.' scattered across the globe, representing empowerment and action in facing challenges.

What’s actually true about:

  • How much income your law firm can produce for you?
  • How predictable & consistent that income can be?
  • The amount of time you can step away — without your
    firm falling apart    ?
  • How much fun you’re allowed to have owning a law firm that actually works for you?
If your current answers sound like RESIGNATION,
OBLIGATION, OR QUIET RESENTMENT…
It May Be Time To Re-examine

The Truth Behind Those Answers.
Because you’re not just dealing with the operational challenges of your law firm. You’re dealing with a whole set of inherited beliefs — about money, value, professionalism, your role as a lawyer, and your full potential as an entrepreneur. And until you become conscious of and gain control over those beliefs, everything you try will feel like a struggle.
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

A vibrant crowd of professionals gathered at a law firm coaching event, with attendees smiling and interacting. The foreground shows three women holding drinks and notebooks, with conference badges clearly visible. The background is filled with more individuals, all engaged in the networking and collaborative atmosphere of the event. This image showcases the power of connection, coaching, and community in law firm management.

ABOUT US
How To Manage

(but really still about YOU)

In 2009, we started something new. Something that had never been done before in the legal industry.

Not a coaching program. Not another guru with generic advice.


But a real business that treats your law firm like… well, a business.

It All Began With
RJon Robins —


a law school graduate who, like most, was trained to think like a lawyer but left clueless about how to run a law firm. Predictable cash flow? Nowhere to be found. Time off? Unimaginable. A life outside the firm? Not even on the radar.

Then he discovered LOMAS — The Florida Bar’s Law Office Management Assistance Service. And with the mentorship of the legendary JR Phelps, he began seeing the real causes behind law firm dysfunction:

54% of bar grievances and malpractice actions don’t stem from bad lawyering. They stem from broken businesses. What followed were years of immersion. Hundreds of law firms. Thousands of patterns and one undeniable truth:
Every Law Firm Is A Reflection
Of Its Owner’s Identity.
If the owner identifies as a struggling lawyer, the law firm will struggle.
But if the owner learns to be a successful entrepreneur, the law firm will become more successful.
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

You Don’t Need
Another “Productivity Hack”
You Need a New Lens

(aka a new mindset based on TRUTH)

A participant asking a question during the How to Manage a Small Law Firm event, standing in the crowd with a microphone in hand. The individual is dressed in a plaid suit, engaging with the speaker on stage, highlighting the interactive nature of the event and the value of audience participation in law firm management coaching.
Two attendees at a How to Manage a Small Law Firm event, actively taking notes during a session. One man is wearing a dark sweater and glasses, while the other has light gray hair and a gray jacket. They are seated at a table with notebooks, pens, and water bottles, emphasizing the importance of learning and engagement in law firm management coaching.
A group of three attendees at a How to Manage a Small Law Firm event, standing together and smiling for the camera. One man holds a coffee cup, while another man is holding a box, and the woman on the right is dressed in black with a stylish coat. They are in front of a welcome sign for the Sheraton hotel, capturing the community and networking atmosphere of the event.
Authentic Stamp. Real members, real staff, no stock photography.
If you’re reading this, you already know how to work hard.
You already care about your clients. You already want to succeed.
The problem isn't effort.
The Problem Is What

You Believe You’re
Allowed To Have; What You
Believe You “must” Do.
Most lawyers were
handed a broken model that said
Service matters more than profit.
Reputation matters more than scale.
Struggle is a sign of virtue.
The TRUTH is:
More profit makes better service possible.
Scale magnifies reputation.
Virtue has nothing to do with struggling.
Profit Isn’t A Betrayal Of Your Identity.
It’s A Fulfillment Of It.
Running a law firm that pays you well, fulfills you, and grows without breaking you?
‍
That’s not greedy. It’s smart. And sustainable. And possible.
Graffiti text that says: Make a list of everyone who will be worse off when your law firm is more successful
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

Now, It's Time to
Take the Diagnostic

(your future-self wants you to do this )

We call it The Diagnostic because it’s exactly that:

The Diagnostic is a moment to stop. To breathe. To look at what’s really going on beneath the surface of your firm — and in your thinking.
‍

NO PITCH. NO PRESSURE. NO GIMMICKS.
‍NO CREDIT CARD REQUIRED.

Just clarity.
Start The Diagnostic
Reference Librarian

The Law Firm Diagnostic is not a pitch. It’s not a plan. It’s a moment of truth where we help you diagnose how to grow your law firm.

We’ve been doing this since 1999 and have helped start, manage & grow THOUSANDS of law firms. So yes, we have a TON of great stuff that we would love to share with you.

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