About

My name is RJon Robins. I am a Member of The Florida Bar in good standing (Fla Bar No.126 713). Upon graduating from law school in 1996 I worked for then-chief bankruptcy Judge A.J. Cristol. Because after living through two, count ‘em two, real-world multi-million-dollar family business failures, bankruptcy & restructuring were my favorite subjects back in law school where I also completed a 9 credit internship with the U.S. Trustee’s Office.

In 1998, after thoroughly kicking the can out of The Florida Bar Exam on my first try I opened my own solo law firm and promptly fell flat on my face. I struggled with how to manage the BUSINESS of running a law firm. I struggled with how to MARKET my law practice. I struggled to figure out how to manage my IOTA Trust Account and felt like such a total schmuck in the process that I eventually just avoided it whenever possible to my great frustration & embarrassment. Hmmmm, what else did I struggle with? Oh yeah, I struggled to try and keep my struggles & frustrations to myself because after all I was a LAWYER and so everyone just naturally assumed I knew what I was doing.

Well, the GOOD news for me and even better news for you is that I DID eventually figure out the BUSINESS of how to run a profitable and fun law practice. But I didn’t figure it out by myself. Because that would have taken-up too many years of my life and career. So I turned instead to The Florida Bar’s world-famous Law Office Management Assistance Service (LOMAS) for help.

Well, you know what they say about being in the right place at the right time? And saying the right thing to the right person? I called LOMAS for help so many times. I just kept calling for help. I’d go back, implement what they told me to do, I’d get results and then I’d call back for more. I called so many times and got such good results they eventually made me an offer I couldn’t refuse!

So I packed-up my finally-thriving law office, broke up with my wonderful girlfriend and moved out of our apartment on Ft Lauderdale Beach to live 500 miles away in Tallahassee Florida where I became the first lawyer in the World to ever serve as a Law Practice Management Advisor for the 4th largest State Bar in the Country. And that’s where the story gets REALLY interesting. Because before he could send me out on the road by myself Legendary Law Practice Management Advisor J.R. Phelps had to be sure my success at turning around my own law practice wasn’t just a fluke. So he vetted me. He tested me. He challenged me. Then he handed me a Fla Bar Amex card and for the next 3 and a half years he set me loose on the State. And here’s what my life looked like. . .

I spent about half of every month traveling the State conducting voluntary and involuntary disciplinary consultations crawling through the depths of mostly small law firms all over this State finding and fixing every conceivable problem I thought I could have ever imagined. But then I’d walk into the next law firm and discover even more opportunity for “improvement”. In between those consultations I’d conduct seminars and workshops and delivered more speeches than I can count on behalf of our Department for all the different Sections of The Florida Bar, Local Bar Associations and local Chapters of the Association of Legal Administrators. You name it, I’ve probably dealt with it and likely more than ten times already.

“No. Nobody told me. It’s just that the last twenty lawyers in your same practice area all had the same problem so I thought I’d ask.”

When I wasn’t on the road, I was back in Tally stuffing my face with all you can eat Chinese lunchtime specials with J.R. who would look on in horror as I’d go back for 3rds & 4ths in-between our debriefings. And then I’d be on the phone for the rest of the day fielding calls from thousands of lawyers, professional legal administrators, and even the occasional law student who was thinking-ahead about all the same kinds of law office management, law firm marketing, law practice financial management, billing/collection, trust account, why won’t my staff do what I want them to do, my law firm is eating me alive, how do I start my own law firm questions that I used to struggle with.

Math Break: Avg 5-10 = 7 lawyers/day x 5 days = 35/wk x 2 wks in-office per mo = 70/mo x 12 mos = 840/yr x 4 yrs = 3,360 not counting the on-site consultations, CLE seminars, workshops etc when not in-office half the month. And I stopped counting 7 yrs ago when I began doing private coaching & consulting = “Thousands of lawyers”

–Fast Forward –>>

I eventually founded this website and my Coaching Groups so that I could continue to help my fellow attorneys, but now all over the world, to learn all the practical, real-world, no-b.s. law firm marketing, law practice management and law office management skills that I’ve seen a thousand times, makes all the difference! And I’ve worked hard to build my business in such a way that today I pretty much only travel for recreation and remain committed to being a happy lawyer. Because happy lawyers really do make more money and we live longer too!

So that’s “About” me. And here’s the crash course I told you about How To Write A Lawyer Bio That DOESN’T Suck!

p.s. Oh, and in case it still makes a difference to you at this point, I earned an interdisciplinary undergraduate in Communications, Law, Economics & Government from The American University in Washington D.C.; I earned my J.D. from Nova Southeastern College of Law in Ft Lauderdale; In addition to my Membership in The Florida Bar I am also admitted to practice before the Southern Circuit Federal Court, I am a Member of the Association of Certified Fraud Examiners and I am a published author of several books on law office management and law firm marketing including being a contributing author to the American Bar Association’s “Flying Solo”.