On Purpose Tour

TOUR INFO

Benefits

Participants Can Expect To Realize The Following Benefits In Their Law Practices & In Their Lives:

	1. Improved client service results in more repeat & referral business. 2. Advanced law firm management *reduces stress on lawyers, staff and clients alike. 3. Real world proven, ethical and profitable law firm marketing* you can be proud of enhances cash flow and professionalism. 4. Simple, plain English financial controls reduce risk of bar grievances, eliminate costly and dangerous a/r, stabilize revenues, liberate attorneys from over-dependence on bookkeepers and results in more confidence in the overall management and predictable growth of your law firm. 5. 100’s of lawyers around the world have followed RJon’s 12 Proven Steps For Starting a SUCCESSFUL Law Firm In 90 Days Or Less so you can have confidence when you start yours by avoiding the 6 most common, costly & frustrating mistakes most lawyers make when starting a law firm –OR- if you already have your own successful law firm up & running for more than 18 months attend the morning session anyway to be certain you didn’t inadvertently build these costly and frustrating problems into your own practice and life. 6. Discover the truth about why happy lawyers really do make more money.

Agenda


How To START A Successful Law Firm On Purpose (Morning 3 Hrs)

	8:45- 9:00 am Introduction 9:00-9:20 The real world business and practical ethics of running a modern law firm – Fully 54% of bar grievances filed trace their roots to law firm management problems. But what did they teach any of us in law school about the business of running a law firm? 9:20-9:40 Economic & ethical outlook for our profession - You wouldn’t just get into your car and start driving without knowing where you’re going, would you? Of course not! 9:40-10:00 How cash flows in a law firm (includes discussion of IOLTA) – Lawyers have been starting, marketing, managing, buying & selling successful law firms for more than 500 years. Understanding how the cash flows in & out of a law firm is critical to providing the best client service available. Plus you’ll sleep better at night knowing how this works! 10:00-10:20 Practical, Ethical & Profitable strategic planning for a "successful" law firm – There’s a BIG difference between what you do to just start a law firm – vs – starting a successful law firm. One is left to chance, the other requires certain key decisions to be made on purpose. 10:20-10:30 Case studies of successful mall law firm business, management & marketing models. 10:30-10:50 BREAK *RJon's 12 Proven Steps More Than 1,000 Lawyers Have Followed To Start A Successful Law Firm* 10:50-11:10 am Steps 1-3 How to set, track & measure realistic goals How to identify the most profitable practice area(s) for your new practice. How to squeeze every ounce of value out of your choice of office location (includes discussion of ethics & marketing considerations home office lawyers) 11:10-11:30 Steps 4-6 Top 10 key administrative policies to ensure a profitable & professional practice. Top 10 key administrative procedures to keep your clients, your family & your malpractice insurance carrier happy. Profitable furnishings, equipment & website strategies that really make a difference. 11:30-11:50 Steps 7-9 How to set-up, reconcile & make use of your IOLTA client property trust account as the profitable law firm management tool it was originally meant to be. Financial management concepts and skills responsible managing partners at the most profitable & professionally run law firms take for granted. More about the financial management of your new law firm to give you the confidence you need to actually have fun being the owner of your own successful law firm. 10:50-12:10 Steps 10-12 Highly professional, ethical and profitable face-to-face marketing. Financial management concepts and skills responsible managing partners at the most profitable & professionally run law firms take for granted. Practical, professional and comfortable real-world networking skills anyone can put to use right away even if you don’t have an outgoing personality. 12:10-12:30 Discussion of resources you’ll need to start a successful law firm including where & how to get help so you don’t have to do everything yourself .

LUNCH (90 minutes)


How To GROW A Successful Law Firm On Purpose (Afternoon 3 Hrs)

	*RJon's 12 Proven Steps More Than 1,000 Lawyers Have Followed To Start A Successful Law Firm* 1:45 pm Introduction RJon's Real World Tested R.U.L.E.S. Of Professional , Ethical and Profitable Small Law Firm Management 2:00-2:20 RATES: A real world discussion of rates vs. realization rates and the ethical implications of your choice of billing strategy(ies). The history of the billable hour in our industry – where DID lawyers get the idea to sell hours anyway? Why the billable hour does a disservice to clients. How to profitably, confidently and professionally replace the billable hour with a variety of better billing models. 2:20-2:40 UTILIZATION: Best practices and how the most profitable law firms utilize hundreds of years old law firm management policies, generations-old practice management procedures and new technologies to get more done with less time, energy and working capital. Best practice internal policies Best practice external policies Best practice & most profitable procedures Case studies in how solo & small law firms are using technology to deliver more value to clients while increasing profits and without working more hours. 2:40-3:00 LEVERAGE: Legal staff, you can’t live with ‘em and you can’t live without ‘em; at least not if you want to give your client the care, attention and service they deserve without running yourself ragged. Why there’s friction between lawyers and our staff. When to know it’s objectively time to hire staff to leverage your brilliance. How to hire, manage and maximize productivity of legal staff. How to hire a $50,000 legal assistant or paralegal for just $2,300. 3:00-3:20 EXPENSES: Financial control is the professional responsibility of every equity owner of a law firm. Plus it’s very rewarding and gives you a lot of confidence when you discover why & how lawyers are actually better at financial management than accountants are! Understanding the gap that exists between where a book keeper leaves-off & an accountant picks-up. “Accountingese” translated into plain English you don’t have to take off your shoes & socks to understand. 3:20-3:40 SPEED of Collections: Time really IS money in a law firm. Identify the “true” cost of a/r. Understanding the snowball effect of a/r including reduced referrals and increased risk of bar grievances and malpractice. Real world best practices your clients will appreciate for eliminating a/r from your practice once & for all. 3:40-4:00 BREAK 4:00-4:40 Reality Check: Small law firm financial management 202. Learn to see what’s been right under your nose so you can use it to improve your practice and your life. How to use your IOLTA client property trust account as the profitable law firm management tool it was originally meant to be. The 6 Key Numbers the managing partners of the most profitable law firms could tell you without having to guess if you woke them up in the middle of the night with a cold splash of water. The lost secret of how to get your book keeper & accountant to empower you so that you won’t have to guess either if someone were to wake you up in the middle of the night with a cold splash of water. (Hint: It’s the same secret of why your cat won’t fetch and your dog doesn’t climb trees). 4:40-5:00 Calculating the hidden potential you probably feel in your gut is stored-up inside your law firm. No doubt your gut is great. But wouldn’t it be better to have an actual number against which you can make objectively rational management & marketing decisions instead? 5:00-5:30 Determining where you are today on the three axis of a law firm’s success; where you want to be; and sketching-out a plan for how you’re going to use what you’ve learned here today in order to achieve your goals, once this program ends so that you can say with enthusiasm: This Is The BEST C.L.E. Program Ever!

FAQs

Q. How many CLE credits will I earn for attending BOTH sessions?
A. Each session is approved for 3 hours CLE credit including 1 hour Ethics/Professionalism

Q. Can I attend only the session that seems most appropriate for me?
A. Yes. However you should be aware that about half of the AM attendees typically decide during the lunch break to register for the pm session too and handout materials are limited so plan your schedule accordingly.

Q. What if I cannot attend?
A. Of course there’s no substitute for the real thing but if you absolutely cannot attend click HERE for some additional free resources that can help you start, market and manage the growth of a new or already-successful solo or small law firm.

Q. Who is RJon Robins and why did Microsoft select him to make these presentation across the Country?
A. RJon has been a Member of The Florida Bar since 1998, he was the first lawyer in history to serve as a Law Practice Management Advisor with The Florida Bar’s world-famous Law Office Management Assistance Service (LOMAS) where he had the opportunity to help more than one thousand lawyers with virtually every aspect of starting, marketing, managing, buying and/or selling a solo or small law firm. Since that time RJon went on to help thousands more lawyers with these very same issues and brings a very experienced real-world perspective to these important subjects. Today RJon serves as founder of How To Manage A Small Law Firm.com one of the leading resources for successful solo and owners of successful single shareholder law firms to get coaching and a variety of done for you law practice administrative services. Additionally as you can see from the many kind words shared by attendees RJon puts on one helluva good CLE presentation.

Q. How much of this programming will be hard-hitting, practical, real-world-tested law firm marketing and/or law firm marketing I can put to use right away in my life and in my practice vs. a Microsoft product pitch?
A. Obviously one cannot discuss how to Start or Grow a successful law firm without addressing technology but 98 ¾ % will be hard-hitting, practical, real-world-tested law firm marketing and law practice management best practices that have been around for many generations but are simply not taught in modern law school curricula.

Q. Are law student discounts available and should a law student attend?
A. Admission prices vary by location. Check with your local bar association sponsoring the event in your area. Law students who attend will enjoy a decidedly unfair advantage as compared to their peers who neglect the important subjects covered in both the am and the pm sessions. If you enjoy having an unfair competitive advantage then yes, you should probably make plans to attend.

Q. Will there be free prizes?
A. Of course there will be free prizes! Both random drawings to reward you for taking action by attending and additional prizes based on audience participation. This is a very interactive CLE workshop, not a boring CLE presentation.

Q. Can I bring my office manager or significant other since s/he will be affected by how effectively I internalize the lessons that will be taught during these sessions?
A. Varies by location. Check with your local bar association to inquire about additional tickets for significant others.

Q. Why is Microsoft sponsoring a national CLE tour specifically geared for the unique needs of successful solo and small law firms? I thought Microsoft only cares about big law firms with hundreds of software licenses!
A. Microsoft cares just as much about solos and small law firms too. In fact each & every attendee will be given a 30 day free trial for a new product Microsoft has created to give solo and small law firms a big competitive advantage and save you a lot of money too.

Q. I don’t see my local bar association listed on the tour schedule. Can I attend even if I’m not a member of the nearest local bar association?
A. Yes, you can attend. If you don’t see your local bar association listed click